Thursday, September 6, 2007

A New Professional Frontier

CBS Interactive is my new professional home! I am thrilled beyond words to describe my pride, excitement, and commitment to this exciting new chapter in my digital life. I am quite new to CBS Interactive, having started just last week, but the CBS/Viacom Corporation was my employer for many years during my stints in the old media biz.

I enter the CBS digital fold at a crucial time as the CBS Homepage is undergoing a reformation. I use the reformation reference very loosely here as it is historically a religious term. As it represents a break from something old, like the Roman Catholic Church, to a new way at looking at something I apply it to the conversion of one web model to another. For the CBS Homepage in its Alpha state (9/5/2007) is a stunning achievement for such a large platform that has resided in an older reactive state for many months. This is not to say that there have not been many small, important steps towards this new site for many months, or that this transformation was not organic, steady, and thoughtful. There is an architecture behind the new CBS Homepage and the old CBS Homepage that reflects a passion for change, risk, and community.

I am seated at a small desk at CBS and, as I type, my mind is humming with ideas. I have awoken each day for the past week and a half with a mix of zeal, fear, and wonderment at where my digital life has led me.