Revver just signed a content deal with Verizon. YouTube did too. What's in it for the 40,000 video publishers @ Revver when they're vying for space with the millions of youtubers?
Revver says they're sharing licensing fees with users, which is great insight into providing another example of how YouTube is monetizing content without users benefiting. Something has to change in YouTube's thinking there. Not certain how the fees are paid to Revver and their users, since these videos will be available as part of the V cast subscribtion (currently $15/mo.)
Mobile Web is officially the first 2nd window for viral video. The video spaces that haven't monetized content need to hurry up. YouTube needs to get on the ball here too. The only reason they struck the deal with Verizon is because they have so much content. YouTube doesn't really patrol for copyrighted material like Revver so I guess that means YouTube has to start diligently screening for any content that is to be licensed to Verizon. The big question is; how does Revver and YouTube claim ownership to license to mobile. Let me check the terms & conditions and get back. I'm willing to bet not a lot of users considered this when they were giving away their content to youtube.
It's getting clearer and clearer that there is money to be earned, shared, and distributed, and the video community will certainly be paying closer attention to that.
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